Fashion from Helsinki.

decembra 20, 2010


What is it?
HEL LOOKS is selected street fashion from Helsinki, the capital of Finland. The pictures are taken in the streets and clubs of Helsinki from July 2005 onwards. It is a hobby project of Liisa Jokinen and Sampo Karjalainen. The project is a tribute to Fruits and Street magazines, the pioneers of street fashion photography. [source: http://hel-looks.com/about.html]

I'm follower of this site for about two or three years.I'm totally amazed of it. 
And reasons?
  • Firstly, you can see there so many original models from ordinary people from Helsinki. Sometimes they're funny in my opinion, but often are there very interesting models, contrasts,patterns, styles and combinations of clothes. 

  • Secondly, here you can read something about the models as real people are wearing, or their favorite brands and stores.

  • Thirdly, I'm attracted by the Nordic countries, especially Finland and I'm started to learn Finnish!  But it's pity, that in Slovakia isn't any finnish lector, so i must be self educated. 




Ina (19) - source: http://hel-looks.com
i think that her bag is amazing!




Vincent (16) - source: http://hel-looks.com



Tiina (19) - source: http://hel-looks.com



Nelli (13) - source: http://hel-looks.com



Maria (25) - source: http://hel-looks.com



Riikka (21) - source: http://hel-looks.com
and what do you think about it?



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